Reflections of Memory and Web Page Design Memory, is it only the retention of data? We are not machines. I recently saw an episode of Scientific American Frontiers that explored memory. An experimenter found that memory was enhanced when pain followed an experience. This would make sense from an evolutionary standpoint. Remembering the actions just before a traumatic incident can help prevent a repetition of the traumatic event. If in a few cases that memory is the difference between survival and death and the survivors later reproduce, then the ability to remember things just before a trauma becomes reinforced by natural selection. It is a hard to reach out from a computer and inflict pain. Yet someplace in the common consciousness pain and trauma can be invoked. Memory is reinforced by order and harmony. Repetition also is a means of reinforcing memory. The size and color of text can be invocative. In our western culture we have come to associate red with fire, fire departments and...