In his 1964 book, Understanding Media: The Extensions of Man , Marshall McLuhan coined the phrase "The media is the message." One sixth the way through the 20th century, it was beginning to be apparent that content was affected by form. Form and media affect the formality and strength of words. Ephemeral medias only have lasting significant when captured or embedded in other media. The words I wrote in the frost on a wooden crate in the desert of Kuwait faded with the morning sun, but the image of the letters captured and replicated, digitally transform the ephemeral event. The letters written in frost can now be replicated and transmitted globally. As a series of ones and zeros, their image can be moved beneath oceans, bounced off satellite and transmitted from access points. The words, digitally encoded and transmitted globally, are still ephemeral, though reproduced and displayed on CRTs, LEDs, and plasma displays, their brief appearance is beholding to the whim of the vie...